Spike in River Cruising Popularity

River cruising continues to rise in popularity across both the United States and abroad, especially among travelers seeking more intimate experiences to more exotic locales. Despite the myth that river cruising is only for the retired set (and it is a myth), river cruising is emerging as a popular vacation for younger travelers who want to immerse themselves in the culture of a region while enjoying the creature comforts of home.

With a variety of innovations - from excursions to onboard amenities river cruising is a segment of the travel and tourism industry that can now offer something for everyone.  Here are our three reasons why a river cruise should be a must on every traveler's bucket list:

1. Exotic Destinations. Getting up close and personal with the wildlife of the Galapagos or taking in the charm of the Mississippi are all possible on todays' river cruises. AmaWaterways has added more interesting locations with cruises in Namibia, Russia, Vietnam and Cambodia. Uniworld Boutique River Cruise Collection is also even offering travelers a unique journey through Italy's Po River, beginning in 2013. These destinations open up access to places unreachable by large ships and create an intimate connection with the cities they visit.  The best part about river cruising is the views - most ships are 100% balcony staterooms, including those aboard Uniworld's Douro Spirit or Avalon's Victoria Jenna.

2. Experiential Cruises. River guests can enjoy trips tailored to their tastes with programs just for them. Food and wine aficionados should consider the `Culinary Delights' itinerary from AmaWaterways. Once aboard, guests can work with a local chef to plan menus for their entire voyage, shop in local markets for ingredients and prepare their own meals! Guests seeking more adventure can sign-up for bike tours that let you travel alongside the ship from port to port, taking in the scenery as you go. Tech-savvy travelers who need to stay connected will now have access to onboard Wi-Fi and those looking to stay fit will love the fact that most river vessels now have onboard gyms.

3. More Choices. As river cruising demand continues to boom, more ships and destinations are being added for cruisers to experience. Avalon and Viking, for example, are both expecting significant capacity increases in their fleets for the 2013 season. Viking will add six new longships in 2013 and Avalon will introduce two additional ships. Cruisers are also finding more choices while aboard from customized dining experiences on and off the ship, to specialized excursions.

River cruising continues to highlight the destinations it serves by immersing cruisers in the culture. Whether it is because of the out-of-the-box destinations, local flair or intimate venues, more travelers are opting for river cruises to truly escape. As innovation shapes the industry and more people see the value in river cruising, finding the right ship - and itinerary - can be tricky. A professional travel agent can step in and help navigate the options, offering the right choice for your personality, interests and budget.

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