Friday, June 26, 2015

Planning Key West Activities Via Advertising

(click images to enlarge)

#FriFotos Theme: #ADVERTISING

We continue our series of photos depicting the #advertising subject.  In this post we'll look at one popular tourist port of call and the signs that beckon your attention.   They come in all sizes and shapes and on different surfaces.

We arrived in this next destination via cruise ship.  We only had one day to explore the city, so advertising paid a key role in deciding what to do.  So much to see - so little time !

Second in a Series of Posts

For those of you not familiar with the forum, it is hosted by . The theme is revealed every Tuesday 12pm ET.    Recently, @spencerspellman joined the team as a permanent co-host.  We  co-hosted one week late last year and continue to contribute with images from our archives whenever possible.

Key West Florida

The sign above can be seen shortly after you arrive at the main part of town.   There is a major shopping area which also has several of the popular attractions.  The sign also advertises various ways that you can explore the city, such as by trolley.  The #advertising on the right adds another element, a 3D person that helps draw your attention to the sign. 

No Escaping Advertising

I bet you thought you'd just have a relaxing day at the beach at the Southernmost Point of continental U.S. Guess again! Here you might find an advertisement like this with water sports and places to eat or drink while you are there.

Place Ad Here

As you can see in these two images, no surface is immune from advertising.  Advertising doesn't have to be stationary.  In this second image, the trolley becomes the medium of choice for delivering several different advertising messages.
There are several different transportation choices competing for your vacation dollars, so it makes perfect sense for the business to put their contact information on the side of the trolley as well as other offers to compliment their services.

Signs on Buildings

Even the signs on the buildings are #advertising. Their message is brief, usually just the name of the business or attraction. Sometimes, they may contain other elements, all of which are designed to capture your attention.

Historic Buildings

You can have your picture taken by a marker depicting the "Southernmost Point" and then you might want to explore some of the historic buildings, such as this hotel. A picture is worth a thousand words, so why not advertise by showing what you'll see inside.

This is just a sample of the many #advertising images you might see on your day trip to Key West, Florida. It won't be possible to see everything in the time you are there, but through these ads, you should be able to select what interests you the most. Happy exploring !
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What #advertising have you seen? 

Take a look through your photo archive and see if there are any images that fit this week's theme.  If you don't have any to share at this time, check out what others are posting.   This forum is a great way to explore the world from the comforts of your chair.

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