Thursday, July 16, 2009

Celebrity Cruises Revamps Captain's Club

Celebrity Cruises
"Become the Center of Our Attention"

Loyalty has its rewards. I'm sure you've heard that from many of the businesses you frequent. Whether it's the local grocery store, restaurant, airline, or other business, you are rewarded for repeat business in various ways. The same holds true in the cruise line industry.

Celebrity Cruises has launched the new Captain’s Club, a redesigned recognition and rewards program that delivers brand new benefits and an unparalleled cruise experience to their most loyal guests. Celebrity indicated that joining the new Captain’s Club will "make you the center of our attention".

Celebrity believes that their most loyal guests deserve more. More recognition, more service, more benefits and, quite simply, more reasons to cruise with them. They have added several exciting new features and benefits to everything members have come to expect from the existing program.

The Captain's Club is made up of three tiers currently: Classic (1-4 tier credits), Select (5-9), and Elite (10+). Celebrity plans to add an additional higher tier with additional benefits.
Depending on your tier, the following benefits have been added:

  • Invitation to the all new Captain’s Club Celebration event (All)
  • Upgraded benefits for onboard internet usage (Select, Elite)
  • Upgraded onboard laundry service benefits (Select, Elite)
  • Access to the Captain’s Club Lounge at Michael’s Club (Elite)

It's Easy to Earn Tier Credits
Unlike other cruise loyalty programs, the Captain's Club uses their tier credits rather than cruises to determine your benefits. Celebrity currently offers up to three ways to earn tier credits on a single cruise. This makes it easier for members to qualify for higher tiers and receive more exclusive benefits quickly. Earn 1 tier credit for each of the following (up to a maximum of 3 tier credits per cruise):

  • Sailing with Celebrity or Azamara Cruises®
  • Sailing on an itinerary of 12 nights or more
  • Sailing in a Concierge Class, AquaClass SM, or Suite Stateroom

Of the added benefits, the premier change is the Captains' Club Lounge:

For those interested in a quiet haven of their own, Celebrity introduced the Captain's Club Lounge at Michael's Club, exclusively for Elite members and their stateroom/suite companions each morning and early evening. This new lounge will offer a casual coffeehouse-style experience from 8 a.m. to 10 a.m., with complimentary espressos, teas and other menu items, a variety of reading materials and, on Celebrity Solstice and Celebrity Equinox, wi-fi access. Every evening from 4 p.m. to 6 p.m., Captain's Club Elite members and their stateroom/suite companions can return to the Lounge to enjoy socializing with fellow members, participate in a wine tasting event, or simply relax and enjoy a quiet, complimentary drink before dinner.

Celebrity plans to expand the program throughout 2009, adding additional benefits and a new tier. If you haven't tried Celebrity Cruises before, now is the time to start. Celebrity has always provided exceptional service, food, and entertainment to all guests, with rewards for their loyal customers. This revamped program leverages their award-winning ships, dining, and service to set a new standard for the industry for loyalty programs.

More information about Celebrity Cruises and itineraries

More information about Azamara Cruises and itineraries

Celebrity Cruises is one of my favorite cruise lines. I'm an Elite member so I am definitely excited about the expanded program. I highly recommend you include Celebrity or Azamara Cruises in your future travel plans. I'll be happy to discuss the additional benefits or provide any information about upcoming cruises. Call or email me today for more information.

No comments: